Ms Rachel beats MrBeast to claim the most engaging influencer website of 2025 in a new study that has revealed the top influencers with the most engaging websites, with Ms Rachel taking the top spot, averaging 83,175 monthly visitors.
Ms Rachel is a beloved influencer and educator who has gained significant recognition for her engaging online content aimed at helping young children develop early language skills.
Despite his massive online following, MrBeast ranked second with an average of 67,206 visitors per month across his official sites, while comedian Matt Rife followed in third place with 58,253.
The study, conducted by digital marketing agency ProfileTree, analyzed traffic data from the official websites of influencers featured on Forbes’ Top Creators list. The research found that Ms Rachel’s website, msrachel.com, maintained its lead despite losing 46,107 visitors over the past year. Meanwhile, MrBeast’s combined web traffic across mrbeast.store, mrbeastjobs.com, mrbeastburger.com, and feastables.com reached 268,824 visits per month, showing a steady increase of 927 visitors over the last year.
At the bottom of the ranking, influencer Josh Richards had the least website engagement, averaging just two visitors per month.
In third place is Matt Rife, whose website receives an average of 58,253 visitors every month. This influencer’s official website ‘mattrifeofficial.com’ has experienced a loss of 375,618 visitors in the past year.
Livvy Dunne ranks fourth, with her only official website, ‘livvydunne.com,’ gathering an average of 40,475 visitors each month. This influencer website has seen a loss of 169,942 in traffic over the past 12 months.
Ranking fifth is Logan Paul, who has a monthly average of 35,912 visitors to his two official websites, ‘drinkprime.uk’ and ‘originals.com.’ This means Logan Paul’s websites attract 71,823 visitors in total each month. On average, his traffic has increased by 4,128 visitors in the past year.
Alix Earle ranks sixth, with her two official websites receiving an average of 19,307 visitors per month. The influencer’s websites, ‘hoo.be/alixearle’ and ‘shop.iamunwell.com,’ have a total combined monthly traffic of 38,613. Over the past year, her average traffic has decreased by approximately 1,133 visitors.
The comedy duo known as Rhett and Link have an average monthly traffic of 16,053 visitors across their two official websites, ‘mythical.com’ and ‘mythicalsociety.com,’ putting them in seventh place. Their total monthly website traffic is 32,106, and this has increased by 8,124 in the past 12 months.
Ranking eighth is Addison Rae, whose websites gather 10,717 monthly visitors on average. Her websites, ‘addisonrae.com’ and ‘addisonraefragrance.com,’ have a combined total of 21,434 visitors per month, and average traffic to the sites has increased by 6,307 in the past year.
Ryan Kaji ranks ninth, with his only official website ‘ryans.world’ seeing 8,245 visitors on average per month. In the past year, his site’s traffic has decreased by 2,393.
In tenth place is Alex Cooper, whose websites attract 8,050 visitors on average per month. Alex Cooper has three official websites; ‘callherdaddy.com,’ ‘callherdaddymerch.com’ and ‘iamunwell.com,’ with a combined total traffic of 24,151 visits monthly. In the past 12 months, her sites have lost an average of 2,420 visitors.
Ciaran Connolly, Founder of ProfileTree, has commented on the findings, “The study highlights how some of the world’s top influencers are leveraging their websites to create highly engaging online experiences. By combining strong branding with effective digital strategies, these influencers have successfully captured the attention of their audiences.
“This ranking underscores the importance of having a well-designed, user-friendly website to maintain and grow engagement in the competitive world of online content creation.”
