JUST A CARD campaign announces dates for fifth annual INDIE WEEK – 22-26 November 2021


Celebrate independent shops, artists, makers & small businesses with the fifth annual JUST A CARD – INDIE WEEK 22-26 November 2021 – the colourful, independent alternative to Black Friday!

Now in its fifth year, JUST A CARD – INDIE WEEK encourages people to support, value, and buy from independents during the crucial Christmas retail period.  Given the circumstances of the past year, championing independents this Christmas is more vital than ever!

An antidote to the fast-purchase culture of Black Friday, JUST A CARD – INDIE WEEK welcomes everyone to celebrate their own businesses as well as those they love, to showcase their communities, and to tell their own stories both on and offline. The week will include our ever-popular five-day Instagram challenge which has previously featured across the BBC and beyond and saw over 55,000 people taking part.

For more information about JUST A CARD – INDIE WEEK visit www.justacard.org

Since 2015, the grassroots campaign JUST A CARD has been showing the value of shopping small to both customers and independent businesses.  Every sale, however small, even just a card, is the difference between a vibrant creative community or a boarded-up business.

• 17,000+ shops display the popular JUST A CARD campaign window stickers

• 105,000+ engage with the JUST A CARD community via social media

• The campaign is supported by high profile names including Sir Michael Palin, Felicity Jones, Natalie Dormer, Lauren Lavern and Nathalie Emmanuel

Comment – JUST A CARD campaign founder Sarah Hamilton and team member Michael Fram are available for interview/comment.

Official sponsor:

JUST A CARD is delighted to announce The British Independent Retailers Association (BIRA) as the official sponsor of JUST A CARD – INDIE WEEK.  Later this year they will be launching a new independent online marketplace – an accessible to all platform that looks to further BIRA’s support for the UK’s best independent retailers.

For further information/images/comment please contact Roy Mouncey at Howling Moon PR – roy@howlingmoonpr.co.uk