The way celebrity spreads throughout families has a rhythm. You will become aware of it if you spend enough time observing the orbit of hip-hop aristocracy. The kids gradually join the spotlight after the music does, sometimes voluntarily and other times just because it doesn’t go away.
Toie Roberts, the eldest daughter of rapper Rick Ross, appears to be an example of that. She was born in March 2002 and grew up in a world of opulent cars, expansive estates, and late-night studio sessions that most teenagers only see on Instagram. However, it appears that she has been subtly constructing something distinct from the empire her father spent decades building, based on her trajectory over the last few years.
| Category | Details |
|---|---|
| Full Name | Toie Roberts |
| Known As | Daughter of rapper Rick Ross |
| Birth | March 2002 |
| Profession | Entrepreneur, CEO of Ashantii Beauty |
| Parent | Rick Ross |
| Children | One son |
| Sibling | Berkeley Hermès Roberts (younger sister) |
| Public Presence | Often featured on Rick Ross’s social media |
| Business Venture | Ashantii Beauty |
| Reference |
The fact that Toie Roberts is currently the CEO of Ashantii cosmetics, a cosmetics brand, speaks much about the path she has chosen. Many businesses sprout overnight and disappear just as swiftly in an industry full of celebrity offspring trying to promote items. Roberts, on the other hand, has adopted a more gradual strategy, constructing the brand piece by piece while continuing to be active on social media. Her father frequently shares her accomplishments on social media, with captions that exude an undeniable sense of pride that is more akin to a parent witnessing his child forge a life than marketing.
The contrast is difficult to ignore. Booming bass lines, lavish images, and the legend of the hustler-turned-mogul helped Rick Ross, whose real name is William Leonard Roberts II, establish his fame. The world of his daughter appears to be different. Motherhood, brand launches, and beauty items are at its core. The tone is calmer and the aesthetics are gentler. However, that well-known feeling of ambition persists.
Toie, the oldest of Ross’s five children—three sons and two daughters—seems to have a special presence. Expectations can be shaped by growing up in the shadow of a well-known international musician. Some kids completely refuse it. Others accept it with caution, attempting to strike a balance between their independence and the inevitable weight of their family name.
Roberts seems to be in the middle. Berkeley Hermès Roberts, her younger sister, was born in September 2017 and is still mostly hidden from the public. Every now and then, Berkeley can be seen in family portraits, generally standing next to her father at the enormous Georgia plantation Ross refers to as “The Promise Land.” However, she is still a young child and years away from any future career route. In contrast, Toie’s life has already seen complex collisions with adulthood.
She experienced a very personal loss earlier this year, which was made public online. Her son’s father, Jacksonville rapper Lil Poppa (actual name Janarious Mykel Wheeler), passed away at the age of 25. Hip-hop communities were rocked by the news, but Roberts found the narrative to be far less abstract. All of a sudden, she was raising their little child by herself while dealing with a society on the internet that frequently makes snap judgments without fully understanding the situation.
She responded with an unfiltered social media post. The words were unfiltered and unpolished. They read more like someone attempting to deal with sadness in real time.
She wrote on the anguish of witnessing life change abruptly and the bewilderment of losing someone so quickly. Then, almost unavoidably, she responded to the criticism circulating on the internet. She implied that viewers on the internet had only seen bits and pieces of her relationship with Wheeler, which seldom reveal the complete story.
Many families associated with celebrity culture appear to be affected by this tension between the public narrative and private reality. Photographs, disputes, and headlines are visible to observers. The tranquil parts are rare.
There was something startling about the tone of Roberts’ handling of the situation. In the conventional sense, it wasn’t defensive. More worn out. As though it had become both essential and utterly useless to explain herself to strangers.
She is now handling grief as a young mother, entrepreneur, and the daughter of a rap billionaire. These roles don’t always work well together. They most likely clash on certain days.
On occasion, Rick Ross has discussed his daughter’s motivation, calling her an inspiration. It’s an intriguing inversion of the typical parent-child relationship. A more subdued reality behind the spectacle of celebrity families is hinted at by the image of the renowned self-assured rapper applauding his daughter’s business aspirations: even celebrities keep a watchful eye on their children, interested about the grownups they’re growing into.
And when you look at Toie Roberts today, maybe that’s what sticks out the most. Despite having a strong last name, she doesn’t seem to be entirely defined by it. Whether Ashantii Beauty becomes a long-lasting brand or just the beginning of a longer journey is still up in the air.
