Škoda has partnered with the digital reading app Readly to provide its customers with complimentary access to a vast library of digital magazines and newspapers. Through this collaboration, Škoda owners will enjoy two months of free reading on the Readly app, marking a unique partnership in the automotive industry.
This offer is available to all new Škoda customers and to those who purchased a new model within the last four years, provided their vehicle is equipped with a compatible online infotainment system featuring a screen larger than nine inches.
To activate the offer, Škoda owners simply scan a QR code found in the Offers menu of their infotainment system. This directs them to a dedicated Readly page via their smartphone or tablet, where they can begin their free access to over 7,500 digital publications.
“We’re thrilled about this collaboration, which provides an innovative way to reach our target audience alongside Škoda, a like-minded family brand,” says Marie-Sophie von Bibra, Chief Marketing Officer at Readly. “This feature is a great addition for new car owners, allowing families to stay entertained with reading or puzzles on long trips, during stopovers, or while charging. They can also explore automotive and travel titles available on Readly.”
Škoda’s Offers infotainment app, integrated seamlessly into the in-car system, is easy to activate with just a few taps, followed by an email confirmation. Designed to present local offers and deals, the app helps drivers save money and find special offers while on the road.
