Elizabeth Willetts, Investing in Women’s Trailblazer, Honoured at The Allica Bank Great British Entrepreneur Awards


Elizabeth Willetts, the innovative founder of Investing in Women, has been honoured with the 2023 Services Industries Entrepreneur of the Year award for the South East region at The Allica Bank Great British Entrepreneur Awards.

Esteemed as one of the most prestigious recognitions in the world of entrepreneurship, this year’s Allica Bank Great British Entrepreneur Awards drew in excess of 5,000 applications, highlighting its revered status.

A Distinguished Victory in a Highly Competitive Arena

Attaining a spot on the shortlist is a significant achievement, considering the high quality of the competition, which underscores the magnitude of Investing in Women’s success. BrewDog’s founder James Watt, a former winner, likened winning to “better than winning the World Cup”; Steven Bartlett described the awards as “The Grammys of Entrepreneurship”, reflecting the event’s high-profile nature.

The panel of judges commented: “A timely business that deserves to be highlighted. This accolade comes as a recognition of the outstanding work by Elizabeth and the entire team at Investing in Women, highlighting their dedication to supporting and empowering women in the business world.”

Francesca James, the brainchild behind The Allica Bank Great British Entrepreneur Awards, shared: “I am thrilled to witness the extraordinary achievements of this year’s winners. Their success stories are a testament to the dynamic and innovative spirit that thrives within UK entrepreneurship. These inspiring entrepreneurs embody the creativity, determination, and passion that are at the heart of our nation’s business success. Their accomplishments not only celebrate their own journeys but also light the way for future generations of innovators and business leaders”.

Richard Davies, CEO of Allica Bank, stated: “It has been a real honour to sponsor this year’s GBEA awards. Hearing the inspiring stories from this year’s winners really brings to life the important contribution British entrepreneurs make to our economy. At Allica, we couldn’t be more excited to see such a talented group of individuals making their mark in the business world, and we’ll be keeping a close eye on what they do next.”

Elizabeth Willetts, at the helm of Investing in Women, has created a revolutionary job board and recruitment agency that began its journey at her dining room table during the peak of the Covid pandemic in 2021, redefining the UK job market.

Launched to connect skilled women, particularly those who are mothers in their 30s and 40s, with the UK’s most innovative employers, Investing in Women has emerged as a beacon of hope and opportunity. The platform specialises in connecting individuals with flexible, remote, and part-time roles, addressing the crucial need for work-life balance.

Under Elizabeth’s direction, Investing in Women has seen remarkable growth, partnering with a host of prestigious organisations across various sectors. It has become a symbol of women’s empowerment in balancing professional careers with family responsibilities and personal goals. The company’s dedication to encouraging gender diversity and inclusivity in the workplace has garnered extensive acclaim and has had a profound impact on numerous professionals across the UK.

The Allica Bank Great British Entrepreneur Awards play a key role in celebrating and nurturing entrepreneurs throughout the UK, establishing communities to support them at different stages of their entrepreneurial journey. Renowned for its competitive nature and history of acknowledging businesses that become household names, the awards stand as an exemplar of entrepreneurial brilliance.


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