The British Assessment Bureau, a leading UK-based certification body and part of the Amtivo Group, today announced plans to rebrand as Amtivo by the end of 2026.
This strategic move marks a major milestone in Amtivo’s ongoing mission to bring together its certification brands under one unified, global identity. The rebrand underscores the Group’s commitment to delivering greater client value, enhanced innovation, and measurable impact across its international operations.
Building on the British Assessment Bureau’s long-standing reputation for trust and quality, the transition to Amtivo reflects a shared vision to become the most trusted and dynamic certification partner for organisations of all sizes — supporting them in achieving excellence through robust management systems and continuous improvement.
Caroline Plumb, recently appointed CEO of Amtivo said: “Joining Amtivo at such a pivotal time is incredibly exciting. Bringing our teams and clients together under one strong global brand positions us to deliver even greater value, innovation, and impact in the years ahead. It’s about building on our history while looking confidently to the future.”
As part of this transition, the British Assessment Bureau website has now merged into amtivo.com/uk/ – the new online home for UK clients and an important early step toward the official rebrand from British Assessment Bureau to Amtivo next year.
While the change involves a new name and logo, it opens new opportunities for clients, including access to a wider range of sector expertise, innovative resources, and the confidence of working with one of the fastest-growing certification bodies worldwide.
With its unified brand and shared purpose, Amtivo is set to deliver even more value to organisations across every sector as it continues to grow its presence in over 30 countries worldwide.
