It doesn’t appear that the Pecca Group facility in Selangor is the corporate headquarters of a publicly traded firm. When you walk beyond the front gate on a muggy weekday morning, the majority of what you see is the rhythm of an industrial floor: supervisors moving between stations with clipboards, sewing machines clicking through hide panels, and leather rolls being inspected under glaring fluorescent lights.
The founder and Group Managing Director, Datuk Teoh Hwa Cheng, has worked in enterprises such as this one for the majority of the past thirty years. He grew Pecca Group from a modest leather goods shop to become one of Malaysia’s top suppliers of automotive upholstery.
| Datuk Teoh Hwa Cheng — Key Information | Details |
|---|---|
| Full Name | Datuk Teoh Hwa Cheng |
| Title | Datuk (Malaysian honorific) |
| Role | Founder & Group Managing Director |
| Company | Pecca Group Berhad |
| Industry | Automotive upholstery and leather goods |
| Country | Malaysia |
| Listing | Bursa Malaysia (Main Market) |
| Estimated Net Worth (March 2026) | Approximately USD 9 million |
| Industry Experience | Over 30 years |
| Pecca FY2023 Net Profit | RM35.43 million (record) |
| Core Business | OEM and aftermarket leather seat covers |
| Major Clients | Malaysian and regional carmakers |
| Group Headquarters | Selangor, Malaysia |
| Reference Resource | The Edge Malaysia |
| Public Profile | Low-key, operationally focused |
By March 2026, his personal net worth was approximately nine million US dollars, which, by Southeast Asian business standards, identifies him as a successful but typically modest industrialist. Only a portion of the story is revealed by the number alone.
Datuk Teoh’s fortune is mostly concentrated in his Pecca Group investment, and net worth estimates for founders of mid-cap Malaysian companies typically vary with share prices. Pecca’s projected net worth increases when his stock rises following a solid quarterly performance.
The number decreases as the Bursa Malaysia market as a whole softens. The nine million figure is not a set valuation; rather, it represents an early 2026 snapshot. Looking at the track, it appears that the underlying business has expanded more impressively than the headline about personal wealth would imply.
The founder became well-known in the larger investment world thanks to Pecca’s financial tale. The business set a record in the 2023 fiscal year with a net profit of RM35.43 million, and it has continued to do well ever since. The business concept has withstood several economic cycles because it is simple enough. Pecca operates an aftermarket replacement company, sells leather seat coverings to Malaysian automakers, and has gradually increased its market position in the local vehicle upholstery industry.
This doesn’t sound glamorous. It doesn’t provide the kind of feverish press that real estate developers or software founders do. However, a corporation that compounds is the result of the underlying margin structure, the decades-long client connections, and the operational discipline.
Most public company filings don’t adequately convey Datuk Teoh’s depth of industry experience. He has worked in the leather goods and automotive upholstery industries for over thirty years, so he has personally experienced the many waves of the regional automotive industry, including the early Proton growth period, the Asian Financial Crisis,
The entry of foreign automakers into Malaysia, the disruption of the supply chain during the COVID-19 pandemic, and the more recent shift toward electric vehicles, which has rearranged interior trim sourcing in ways that the established players are still getting used to.

Speaking with others who have done business with him gives the impression that his longevity is an asset in and of itself. The data reflect the institutional stickiness that prevents customers who have worked with Pecca for 20 years from casually switching vendors.
In Malaysia, the honorific “Datuk” has its own significance. The title is given by the nation’s royal sultans in acknowledgment of service or contribution, and although it has no direct bearing on wealth, it typically identifies business executives who have created something strong enough to be acknowledged outside of their immediate company.
Throughout the majority of his career, Datuk Teoh has maintained a low public profile, hardly ever participating in lengthy media interviews and seldom attending prestigious business conferences. His generation of Malaysian Chinese businesspeople follows a similar pattern: they are quiet operators who construct businesses methodically, prefer factory floors to ballrooms, and let the financial results speak for themselves.
The larger context is also important. The automotive industry in Malaysia has been going through a challenging period. The gradual shift to electrified platforms, which call for new interior materials and supplier relationships, component shortages, and currency changes have put strain on domestic car production.
Like all traditional upholstery suppliers, Pecca has had to reconsider its product mix in order to stay competitive in a market where synthetic materials and touch-screen interiors are becoming more and more prevalent. One of the truly unanswered questions regarding the company’s long-term valuation and, consequently, its founder’s net worth trajectory is whether it successfully adjusts to the EV-driven revolution.
It’s difficult to ignore how Datuk Teoh’s story contrasts with the founder narratives that predominate in international business media. IPO drama doesn’t exist. No argument over the value of unicorns. No dispute over the founder. Just a discreetly established Malaysian automaker, a publicly traded firm with consistent performance over the years, and a founder whose personal fortune matches the business’s operational success without any speculative tailwind.
From the outside, it seems like Southeast Asia is replete of similar entrepreneurs who have developed long-lasting, mid-sized industrial businesses over decades; their names are rarely seen on global wealth lists, but their efforts have stabilized whole supply chains. Datuk Teoh Hwa Cheng nearly matches that pattern with his estimated nine million dollars and thirty years of leather work experience.