In today’s increasingly digital world, the plumbing industry faces a stark challenge: how to generate a consistent flow of quality leads while standing out in a crowded market. Traditional advertising—leaflets, directories, word-of-mouth—no longer delivers the same ROI it once did. Customers now search for services online, often making a decision within minutes. So, how do plumbers adapt?
Enter One Base Media, an Essex-based digital marketing agency that specialises in helping tradespeople—especially plumbers to transform their online presence, attract high-intent leads, and ultimately double their sales. With over a decade of experience and a laser focus on trades, One Base Media is proving that with the right strategy, even local plumbing businesses can see dramatic results.
Let’s explore exactly how they’re doing it.
Understanding the Plumber’s Dilemma
Most plumbers didn’t get into the business to become marketers. But in 2025, having a steady stream of work increasingly relies on being found and trusted online. Plumbers often face challenges like:
- Inconsistent or seasonal leads
- Poor online visibility
- Low conversion rates from their existing websites
- Wasting money on marketing that doesn’t deliver results
The good news? With the right digital foundation and growth strategy, these issues can be solved—and fast.
Hire ‘One Base Media’ for Plumber Marketing
Founded in Essex, One Base Media is a Google Partnerd and digital marketing agency dedicated to helping trades-based businesses grow. Their mission is simple: deliver predictable, measurable results through a tailored digital approach. From plumbers and roofers to heating engineers and landscapers, the agency has built a solid reputation for increasing enquiries and driving revenue. As a specialist marketing agency for plumbers, they understand the specific challenges the trade faces and design strategies that directly target and convert local homeowners.
Their services include:
- SEO (Search Engine Optimisation)
- Google Ads (PPC)
- Website design and development
- Social media content
- Reputation and review management
But what really sets One Base Media apart is their deep understanding of the trade industry. They don’t offer cookie-cutter packages—they build campaigns around how homeowners and property managers search, evaluate, and hire trades professionals.
The One Base Media Strategy: Built for Plumbers
Here’s a breakdown of how One Base Media helps plumbers boost their business and, in many cases, double their monthly sales.
1. Predictable Lead Generation with Google Ads
Plumbers often need leads fast, especially during slower months. One Base Media uses tightly targeted Google Ads campaigns focused on high-intent keywords like “emergency plumber near me” or “boiler installation Chelmsford.”
Their campaigns are crafted for conversion, with:
- Ad groups structured by service (e.g., drainage, bathroom fitting, heating)
- Smart bidding and daily budget optimisation
- Ads driving traffic to dedicated, high-converting landing pages
In one campaign, they generated leads at just £23 each, with conversion rates as high as 76%.
2. Local SEO Domination
While paid ads are great for generating immediate leads, local SEO is the long-term backbone of sustainable growth. One Base Media helps plumbers and other tradespeople dominate the Google Map Pack, where the majority of local customers click first.
They optimise:
- Google Business Profiles (GBP): Ensuring accurate business information, service categories, high-quality images, and a steady flow of positive reviews.
- On-page SEO: Targeting location-specific keywords across the website to improve visibility for high-intent local searches.
- Local Citations: Listing the business on trusted directories like Checkatrade, TrustATrader, and Yell to improve relevance and authority.
A great example is BDS Drainage. One Base Media implemented a tailored local SEO strategy across multiple service areas, and now almost all their locations are ranking on the first page of Google. From London to surrounding boroughs, their strong online presence drives consistent enquiries from customers who find them organically—without relying heavily on paid ads.
This kind of local visibility doesn’t just bring in traffic—it builds trust, which is critical when homeowners are deciding which tradesperson to invite into their home.
3. High-Converting Websites
Too many plumbers have outdated or templated websites that do little to inspire trust or encourage action. One Base Media builds custom sites that are:
- Mobile-friendly and fast-loading
- Professionally designed with customer psychology in mind
- Filled with trust-builders: testimonials, guarantees, case studies, and galleries
- Integrated with quote forms and call-tracking
This isn’t just about aesthetics—it’s about conversion. The site acts as your 24/7 salesperson.
4. Review and Reputation Management
Plumbers thrive on reputation. One Base Media helps generate and manage 5-star reviews on platforms like Google and Facebook, encouraging happy clients to leave testimonials and responding to any negative feedback swiftly.
The result? A plumber who shows up not only first in local search, but also with social proof that builds immediate confidence.
5. Strategic Content Marketing
To position their clients as local experts, One Base Media produces regular blog content tailored to what local homeowners are actively searching for. For example, one of their plumbing clients Any Drains Direct Ltd, they created blog topics like “how to unblock a sink” and “how much does it cost for unblocking a drain.”
This approach not only drives long-term SEO results, but also helps potential customers view the plumber as a trusted authority—not just a one-time contractor.
Why Plumbers Trust One Base Media?
There are thousands of marketing agencies in the UK. Why do so many plumbers stick with One Base Media?
- Trades-focused expertise: They know what works for your industry—no fluff, no waste
- No contracts: Clients are free to leave anytime (though most don’t)
- Transparent reporting: Live dashboards and monthly updates on what’s working
- Customer-first service: Dedicated account managers, fast communication, real accountability
- Results-driven approach: Every campaign is built to generate real leads, phone calls, and sales—not just clicks or impressions
Their model isn’t built on locking plumbers into long-term deals. It’s built on results.
Conclusion
In a time where every trade is fighting for visibility and trust online, One Base Media offers plumbers a genuine opportunity to scale. Through a blend of precision PPC, robust SEO, beautiful design, and smart content, they don’t just help plumbers get found—they help them get chosen.
And the results speak for themselves: more leads, more jobs, and doubled monthly revenue.
So, if you’re a plumber ready to grow your business without wasting another pound on ineffective marketing, One Base Media may just be the partner you’ve been waiting for.