Apply Digital, a leading digital transformation partner for global brands, has acquired Ragnarok, a personalization and MarTech agency, for an undisclosed sum.
This acquisition strengthens Apply Digital’s customer engagement and omnichannel marketing offerings, allowing the company to deliver even better results for its clients. By integrating Ragnarok’s expertise, Apply Digital can now support clients across the full digital lifecycle.
Ragnarok will benefit from Apply Digital’s extensive experience in strategy, design, tech advisory, and engineering, while the partnership opens new opportunities for innovation. The collaboration also deepens Apply Digital’s ability to partner with top enterprise MarTech platforms such as Braze, Segment, Mixpanel, Hightouch, and Iterable.
Gautam Lohia, co-founder and CEO of Apply Digital, says: “Ragnarok’s expertise in direct marketing, personalization, and data-driven decision-making complements Apply Digital’s strategy, design, and tech capabilities. This partnership allows us to offer services to clients that go beyond building best-in-class digital experiences and products. It means we can support clients with proven customer engagement and data-driven marketing strategies, all integrated into one seamless solution.”
Ragnarok was co-founded by childhood friends Spencer Barrett and Steven Aldrich in 2012. Since then, it has established itself as a leader in delivering measurable marketing impact through personalization and direct engagement strategies, with a team of 50 specialists. It works across verticals, including e-commerce, media, SaaS, healthcare, and FinTech; clients include Dropbox, Upside, and A+E Networks.
More than just a strategic match, the acquisition was informed by a shared culture and values, as Lohia explains: “Much like Steven and Spencer were friends before founding Ragnarok, Apply Digital was founded on friendships and a desire to build a business that puts relationships first and enhances our people’s lives. We recognize the value this brings to our business – and to our clients. On top of the cultural fit, the Ragnarok team also shares our desire to innovate, which makes a strong foundation for this partnership.”
Steven Aldrich, co-CEO and co-founder of Ragnarok, says: “Apply Digital and Ragnarok share a strategic focus and bring together specialisms in CX, offering a perfect match to help large enterprises accelerate digital transformation. With greater access to data and enhanced capabilities, we will empower clients through true partnership to identify and unlock new opportunities for growth.”
Spencer Barrett, Ragnarok’s co-CEO and co-founder, concludes: “The deal doesn’t just benefit clients, this is an exciting step forward for our teams. We will all benefit from exposure to new skills, broader markets, and fresh opportunities to innovate.”
