Semify, a leading white-label digital marketing software provider for SEO, PPC, Paid Social, and AI Optimization, has acquired Dragon Metrics, the Hong Kong–based international SEO, AI, and PPC reporting platform. The move expands Semify’s global analytics capabilities and accelerates its AI-driven optimisation tools.
Founded in 2011 by Simon Lesser and Richard Mabey, Dragon Metrics has become a top platform for international SEO, offering support not only for Google and AI tools but also major non-Google search markets such as China, Korea, and Japan. Today, it serves multinational brands and agencies across more than 50 countries.
“This acquisition represents a pivotal moment in our evolution toward comprehensive AI optimization services with best-in-class reporting software,” said Patrick Briggs, CEO of Semify. “Dragon Metrics brings not only world-class reporting technology but also deep expertise in international markets that will be crucial as AI optimization expands globally. Simon’s vision for AI-powered SEO, PPC, and social advertising reporting perfectly aligns with our AIO strategy, and having him join as our Chief Product Officer will accelerate our service and software development significantly.”
As part of the acquisition, Simon Lesser will join Semify as Chief Product Officer, leading the company’s AI optimization product strategy. The Dragon Metrics engineering team will integrate with Semify’s existing engineering team, led by CTO Brian Sappey.
“Joining forces with Semify allows us to take Dragon Metrics to the next level by combining our international reporting expertise with Semify’s proven white-label fulfillment model,” said Simon Lesser, Co-founder and CEO of Dragon Metrics. “Our clients will now have access to full-service digital marketing execution, while Semify’s partners gain access to enterprise-grade reporting capabilities that rival any platform in the market.”
The integration will provide immediate benefits to Semify’s Resellers, who will gain access to enhanced reporting features through a Dragon Metrics account and eventually, through Dragon Metric’s software, become integrated into Semify’s software. Under Semify’s program, partners can retain advanced reporting, content editing, and keyword research capabilities that eliminates the need for multiple SEO software tools.
For existing Dragon Metrics customers, Dragon Metrics will continue as a standalone brand with additional engineering support and white-label fulfillment services available only to Dragon Metrics-approved agency customers to adhere to Semify’s Reseller model.
“This acquisition perfectly illustrates the convergence we’re seeing between sophisticated SEO, PPC, social ad, and AI-powered reporting,” said Richard Mabey, Co-founder of Dragon Metrics. “The combination of Dragon Metrics’ global capabilities with Semify’s AIO and SEO expertise creates a uniquely powerful platform.”
The acquisition comes at a critical time as search marketing evolves rapidly toward AI-powered experiences. Semify has been pioneering the AIO (AI Optimization) methodology. Dragon Metrics’ existing AI Overview tracking capabilities and international market expertise will accelerate Semify’s ability to deliver AIO services globally.
