Universal Music Group and NVIDIA have teamed up to change how people find, make, and enjoy music. They will use the most advanced AI technology and one of the biggest music collections ever made.
The partnership wants to use NVIDIA’s AI platforms and millions of recordings that define culture across all genres and eras to get billions of fans more involved in music. It also wants to set new standards for how to use AI responsibly and protect the rights of those who own it.
NVIDIA and UMG are making the NVIDIA Music Flamingo model bigger so that fans can find new music in a new way. Music Flamingo doesn’t just know songs; it also helps you understand them in a very human way. This is the next step in music intelligence.
The model is based on NVIDIA’s state-of-the-art Audio Flamingo architecture and can analyse full-length songs (up to 15 minutes long) with never-before-seen accuracy, capturing harmony, structure, timbre, lyrics, and cultural context. Music Flamingo can teach people more about music than just looking at tags or genres.
This helps well-known musicians connect with fans in more meaningful and interactive ways, and it gives new musicians more chances to be discovered by music lovers who are likely to become loyal fans.
To make sure that AI-powered music-making tools really help musicians, NVIDIA and UMG will build a special artist incubator. In this incubator, songwriters, producers, and artists work together to come up with and test new AI-powered tools that can be used in real-life creative work.
The main goal of the incubator is to get artists involved, which helps them come up with more creative and realistic solutions. This is a direct response to generic “AI slop” outputs and puts artists at the centre of responsible AI innovation.
Sir Lucian Grainge, UMG’s Chairman and CEO, said, “We’re excited to form this groundbreaking strategic partnership that brings together the world’s top technology company and the world’s top music company in a shared mission to use cutting-edge AI technology to greatly improve the interests of the creative community and the role of music in global culture.”
“We are excited about what AI can do, and it’s great that NVIDIA is setting a good example for the tech industry by following responsible AI rules. We can’t wait to work with NVIDIA to use AI’s amazing power to improve things for artists and their fans. We will push the limits of innovation in the field while also respecting and protecting copyright and human creativity.”
UMG’s Music & Advanced Machine Learning Lab (MAML) used NVIDIA’s AI infrastructure to train its models in the past. The two companies will work together to use their research skills to make creative labs where artists, songwriters, music labels, and publishers can give feedback.
NVIDIA will work with UMG and its artists to get detailed feedback on how to make products as part of the partnership.
Richard Kerris, NVIDIA’s VP and GM of Media, said, “We’re entering a time when you can explore a music catalogue like an intelligent universe—through conversation, context, and real interaction.”
“Adding UMG’s one-of-a-kind catalogue and creative ecosystem to NVIDIA’s Music Flamingo will change how music fans around the world find, understand, and interact with music. And we’ll do it the right way, with care, respect for copyright, and protections for artists’ work.”
This partnership raises the bar for being creative and responsible in the music industry.
