Imparta has earned Gold in the Best Use of AI in Learning category at the Learning Technologies Awards 2025 for its groundbreaking agentic sales training and enablement platform, i-Coach® AI. Judges praised the submission as a “masterclass in driving value and impact at scale”.
The Learning Technologies Awards recognise global innovation and achievement in digital learning. This consecutive win for Imparta in the AI in Learning category demonstrates the company’s sustained commitment to applying advanced technology to deliver meaningful, real-world capability development.
Judges commended the platform’s forward-thinking design and measurable impact on performance: “A truly innovative approach and a worthy Gold winner, this entry expertly blends technical excellence with a deep understanding of learning and performance enablement for sales professionals. Imparta’s i-Coach AI represents a thoughtful and sophisticated innovation in the field and a masterclass in driving value and impact at scale.”
Richard Barkey, CEO and Founder of Imparta Ltd., said: “We’re incredibly proud to be recognised once again for the innovation and impact of i-Coach® AI. While much of AI in sales still relies on generic LLM wrappers that generate content or summaries, i-Coach® AI was built differently from the start. It’s a truly sales-aware, agentic system that understands the seller, the deal, and the next best intervention. By combining our sales research with advanced assessments, proactive coaching and sales support, i-Coach® AI develops real judgment and capability where it matters most. It adds value to a range of Sales Enablement platforms and closes the loop with training.
Winning Gold for Best Use of AI reflects the vision and dedication of the Imparta team, and the partnership of our clients who are using i-Coach® AI to achieve measurable commercial impact at scale.”
Megan Andrew, Head of Platform & AI at Imparta, added: “Whilst most of the market rushed to bolt chatbot interfaces onto existing tools, we took a different path. Over the past two years, we’ve focused on building an agentic architecture, developing RAG systems grounded in Imparta’s proprietary research, and exploring how to make AI genuinely proactive in the sales process. As a result of this design choice, our clients are now experiencing a tangible performance impact, including an average $146k/ year uplift in revenue per user and a 1600% ROI. Our goal has never been superficial efficiency gains, but to drive substantive, lasting changes in seller behaviour and capability.”
As the only sales training provider to secure a technology award for a second consecutive year, Imparta continues to demonstrate its distinctive capability to fuse sales expertise with advanced AI innovation. The company remains focused on enabling organisations to achieve measurable commercial outcomes through cutting-edge learning technology.
