Obvlo has partnered with Clermont Hotel Group to bring its AI-powered digital concierge platform to Thistle Hotels. This collaboration is a major step in the evolution of the Thistle brand, offering guests smart, location-specific recommendations to enhance their stay. The integration reflects CHG’s commitment to tech innovation and personalised hospitality.
The Thistle brand refresh, which includes the launch of a new website, reimagined identity and branding, and investment in selected properties, will see two Thistle hotels – The Tower Hotel London and The Marble Arch Hotel – rebranded as ‘by Thistle,’ highlighting an elevated experience, rooted in distinct, location-led stays designed to meet the expectations of today’s discerning traveller. The integration of Obvlo’s technology will allow guests to effortlessly discover and engage with London’s best experiences, from hidden gems to must-visit landmarks.
Obvlo’s user-friendly platform works by connecting guests to the experiences that best suit their interests. Upon accessing the digital concierge, guests can select from a range of categories—such as food and drink, cultural attractions or outdoor activities—to receive tailored recommendations. The use of AI means that Obvlo’s content is continuously refreshed, ensuring guests always receive the most relevant and up-to-date information available.
“We are thrilled to be working with Obvlo as part of our commitment to delivering an unparalleled guest experience,” said Stuart Yeates, chief commercial officer at Clermont Hotel Group. “Guests today expect more than just a place to stay – they want meaningful, personalised experiences that help them connect with their destination. By integrating Obvlo’s cutting-edge technology across our Thistle branded hotels, we’re ensuring they have instant access to expertly curated recommendations, making their stay as seamless and enriching as possible and highlighting how Thistle has got London covered.”
James Parsons, Obvlo’s CRO said; “We’re proud to partner with Clermont Hotel Group to support the evolution of the Thistle Brand. Clermont’s drive and enthusiasm to adopt our technology, placing experiences and personalisation at the heart of their refined proposition, shows their commitment to evolving guest experience.”
The partnership aligns with CHG’s commitment to championing location-led stays and personalised services. With 24/7 access, guests will enjoy an elevated level of service that blends CHG’s signature hospitality with cutting-edge technology.
